Obsáhlá kniha aplikující moderní ekonomické principy na firemní strategii. Zaměřuje se především na transakční náklady, úspory z velkovýroby, diverzifikaci, úspory z rozsahu, vnitřní organizaci atd.

The author deals with all the standard introductory microeconomic topics such as consumer choice/demand and industry structure as well as more exotic topics such as risk and information or game theory. The text is very readable and all of the mathematics is clearly explained and if you need more help there is a useful mathematics refresher in the back.