Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy’s remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. Idiosyncratic, full of contradic…

Based on unique access Mr Cohan has put together a comprehensive picture of one of the last private banks in the Investment Banking world. As objective a view as anybody would ever be able to get of this world where perception and reality can not be distinguished even by those inside the firm. Lazard was lucky enough to have a transatlantic Mergers and Acquisition business that its competitors tried to emulate in the giddy 1990's. A cast of characters which were the last of the "stars", that created so much heat they burned each other to cinder…

John P Henderson's "The Life and Economics of David Ricardo" represents the first comprehensive personal and intellectual biography of the brilliant and influential British economist. Employing the talents of both a biographer and an economist, the author examines Ricardo's early years, his Sephardic origins and his employment in the London financial markets, as well as his later work on money and banking, international trade, economic instability and the theory of rent and value. Henderson also provides a thorough investigation of Ricardo's re…

The fascinating saga about one of the oldest and most romantic enterprises in the land-America's railroads - 'The Men Who Loved Trains' introduces some of the most dynamic businessmen in America. Here are the chieftains who have run the railroads, including those who set about grabbing power and large salaries for themselves, as well as others who truly loved the industry. Rush Loving Jr. highlights the key players who reshaped transportation in the north-eastern United States, while uncovering intrigue, greed, boardroom battles, and takeover w…

The Orange Code recounts ING Direct's–the successful Internet-based direct bank with over 20 million customers–intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and leadership that built ING Direct, and detail how personal fina…

Tato kniha přináší nový pohled na život Warrena Buffetta a jeho jedinečný investiční styl. Autor O'Loughlin v knize rozebírá nejen Buffettovy roční výsledky, ale i jeho rozvážnost a nashromážděné zkušenosti v různých oblastech. Dále autor v knize uvádí vhodné citace včetně vlastních komentářů.

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The story of the visionary young widow who built a champagne empire, showed the world how to live with style, and emerged a legend Veuve Clicquot champagne epitomizes glamour, style, and luxury. But who was this young widow—the Veuve Clicquot—whose champagne sparkled at the courts of France, Britain, and Russia, and how did she rise to celebrity and fortune? In The Widow Clicquot, Tilar J. Mazzeo brings to life—for the first time—the fascinating woman behind the iconic yellow label: Barbe-Nicole Clicquot Ponsardin. A young witness to t…