This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry do…

In Selling the Intangible Company, Thomas Metz helps entrepreneurs and venture capitalists to better understand the process of selling a company whose value is strategic. He addresses all the key issues surroun…

V Knize "The Strategy and Tactics of Pricing: A Guide to Growing More Profitably" jsou podrobně popsány různé formy oceňování majetku včetně vhodných strategií oceňování, které ocení nejen stude…